Brian Robinson, founder of ISG United, photographed in his agency office

Founder · Since 2016

Brian Robinson

Letter from our CEO

I built ISG because I lived the other side.

Eleven years captive. Five years inside an aggregator that owned my book while paying me a percentage of what I wrote. Here is the case for ISG United, in my own words.

By Brian Robinson, CEO and Founder

If you are on this page, you are probably an agent thinking about a change. Maybe you are captive and the ceiling is getting louder. Maybe you went to a franchise and the split has stopped feeling temporary. Maybe you already went independent and the group you joined has taken more than it has given.

I have been all three.

I started in 1997 on the captive side. Eleven years. The captive world gave me the foundation, the discipline, and the reps. It also gave me the ceiling. When my clients called about rate increases I could not fight, I lost them. When they asked about coverage I was not allowed to sell, I lost them. I was working harder every year to build a book of business that, on paper, was not mine.

So I went independent in 2008. Founded my own agency. And immediately ran into the problem every independent agent runs into on day one, carrier access. So I joined an aggregator. For the first year, it was exactly what I needed.

The larger I grew, the more the group took. The more successful I became, the less independent I felt.

Then the fees started. Then the split changed. Then the non-compete appeared in the renewal contract. Then the profit-sharing check I expected showed up smaller than the year before, even though my premium had tripled.

I looked around and realized the pattern was the whole industry. Groups asking agents to pay huge initiation fees just to join. Groups taking 25 to 50 percent of commissions forever. Groups locking agents into non-competes and burying them in exit clauses. Groups keeping the carrier bonuses that should have gone back to the agencies producing the premium.

So I did the only thing that made sense. I built the program I wished had existed.

As of this letter

$2M+ Returned
110+ Agencies
150+ Carriers

In 2016, I launched ISG United. A network, not an aggregator. A partnership, not a capture. A one-page contract, not thirty. Ten years later, 110+ member agencies across eight states, $2M+ returned to those agencies as profit sharing, no non-compete, no upfront fees, 100% commissions.

Not because we are more generous than the competition. Because I lived what happens when the model is built the other way. And I do not want any other agent to have to.

If any of this sounds like your situation, book the 20 minutes. That is the whole offer.

We will walk through your specific state, your specific book, and your specific numbers. No pitch deck. If ISG is not the right fit for you, our team will tell you inside the first ten minutes and part as friends.

That is it. That is the letter. Everything else is on the other side of the conversation.

Brian Robinson
CEO and Founder, ISG United

Continue the conversation

20 minutes. No pitch deck.

The 20-minute conversation is where the letter above becomes your specific numbers. Bring your book composition. Bring your current contract. Bring the questions this letter did not answer.

Or email info@isgunited.com if you prefer to write first

Letters back

What agents wrote after reading.

After more than 20 years with Farmers, joining ISG was one of the best decisions for my agency. ISG provides flexibility and multiple options other brokerages don't offer.

Donna K.

Former Farmers captive of 20+ years. Now writes through five home carriers and two commercial markets she previously did not have access to. Joined ISG in 2023.

During a very tough market, ISG delivered on carrier access, back office support, and above all else, integrity. My agency is thriving.

Ashley J.

Joined ISG at the start of the hardest market cycle in a decade. Grew premium every quarter through it. Names Chris and the back-office team as the reason her agency survived that year.

The best move I ever made. I come from a captive background and was always afraid to go independent. ISG helped me every step of the way.

Zack T.

Former captive agent. Spent two years researching independent options before making the move. Says the onboarding process was the reason he finally jumped.

Partnering with ISG was one of the best decisions for my agency. After 13 years with Farmers, ISG made the move and grand opening so smooth and easy.

Richard S.

Former Farmers agent of 13 years. Opened his independent agency inside 45 days of signing with ISG.

Write back to Brian

Reply to the letter.

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Replies come from our team within one business day. No drip sequences.